Sans Normal Ardos 14 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, modern utility, system consistency, geometric, rounded, open counters, monoline, even rhythm.
This typeface presents a clean, geometric sans structure with monoline strokes and smoothly rounded curves. Letterforms are built from simple circular and elliptical geometry, with open apertures and generous counters that keep the texture clear in continuous text. Terminals are mostly straight and crisp, and joins are tidy and restrained, producing an even rhythm across mixed-case settings. The numerals follow the same straightforward construction, with clear, contemporary shapes and consistent stroke behavior.
It suits interface copy, product pages, and dashboards where clarity and consistency are priorities. The clean geometry also works well for branding systems, wayfinding, and general-purpose editorial layouts, and it scales nicely for presentation typography and large-format headings.
The overall tone is modern and neutral, with a calm, approachable clarity. Its geometry and lack of ornament give it a practical, contemporary feel that reads as professional and unobtrusive rather than expressive or nostalgic.
The design intention appears to be a versatile, general-purpose sans that prioritizes clarity, balanced geometry, and a neutral voice. It aims to provide a contemporary, dependable typographic base that remains readable in paragraphs while looking crisp in display applications.
Spacing appears comfortable and consistent, supporting a smooth line of text without tight crowding. The design’s rounded bowls and balanced proportions help maintain legibility at larger sizes while keeping a polished, minimal appearance.