Sans Normal Akris 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Futura Now' by Monotype, 'Radikal' by Nootype, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, modernize, soften, clarity, impact, brand tone, rounded, geometric, sturdy, compact, high-impact.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Circular counters and softly squared terminals create an even, sturdy texture, while straight strokes stay consistent in thickness for a calm, low-detail rhythm. Uppercase forms are broad and stable (notably the wide bowls in B/D/O), with compact joins and minimal stroke modulation. Lowercase follows a single-storey a and g, a short-armed t, and a simple, utilitarian i/j with round dots, producing a compact, contemporary silhouette. Numerals are similarly robust and simple, with large interior spaces and strong vertical stress that reads clearly at display sizes.
Best suited for headlines, brand marks, and short statements where strong weight and rounded geometry can carry the voice. It should also work well for packaging, posters, and signage that benefit from high visual impact and simple, modern letterforms.
The overall tone is contemporary and welcoming, with rounded geometry that feels friendly rather than clinical. Its weight and compact shapes communicate confidence and immediacy, making it well suited to messages that need to feel direct, modern, and accessible.
The font appears designed to provide a modern, geometric sans voice with softened edges—aiming for clarity and strength without sharpness. Its simplified lowercase and robust numerals suggest an emphasis on contemporary display use and brand-forward legibility.
The design leans on near-circular bowls and straightforward joins, creating a consistent, logo-like presence across letters and numbers. Diagonal forms (A, V, W, X, Y) are crisp and decisive, balancing the softness of the rounded curves. Spacing appears comfortable in running text at large sizes, producing a dense, impactful line color.