Sans Normal Apmeh 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold; 'Swiss 721' by Bitstream; 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype; 'Loew Next', 'Loew Next Arabic', and 'NeoGram' by The Northern Block; and 'Nimbus Sans' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, friendly, everyday readability, versatility, neutral branding, clarity, rounded, open apertures, even rhythm, crisp.
A clean, rounded sans with smooth curves, straight terminals, and largely uniform stroke thickness. Counters are generous and apertures stay open, supporting clear word shapes in running text. The proportions feel slightly expanded, with broad rounds and a steady baseline rhythm; joins and curves are carefully softened rather than sharp. Numerals are simple and highly legible, matching the letterforms in weight and curvature.
This font suits interface and product typography where clarity at multiple sizes matters, as well as brand systems that need a neutral, modern voice. Its open forms and steady rhythm work well for editorial layouts, presentations, and wayfinding or signage where quick recognition is important.
The overall tone is straightforward and contemporary, with a calm, approachable presence. Rounded geometry keeps it friendly and non-technical, while the restrained detailing maintains a professional neutrality suitable for many contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes readability and consistency. Rounded construction and restrained detailing suggest an aim for broad usability across digital and print applications without calling attention to the type itself.
Round letters like C, O, and G appear smooth and well-balanced, and the lowercase shows clear differentiation between similar forms through open shapes and consistent terminals. The design favors clarity over personality-driven quirks, keeping spacing and stroke behavior visually even across the set.