Sans Normal Oknut 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Jindo' by Nine Font, 'Loew Next' and 'Loew Next Arabic' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, modernity, approachability, geometric, rounded, open counters, high legibility, solid.
A sturdy sans with broad, even strokes and softly rounded curves. Letterforms show a largely geometric construction—round characters are close to circular, while straight-sided shapes keep crisp, square terminals. Counters are open and clear, with a roomy interior in forms like O, D, P, and R, and the overall spacing reads generous, supporting clarity at display sizes. The lowercase presents a simple, contemporary structure with a single-storey a and g, a compact shoulder on n/m, and a short, functional t crossbar; figures are robust and straightforward with a clean, modern feel.
Best suited to headlines and short-to-medium text where strong presence and quick readability matter—posters, signage, packaging, and brand lockups. It also works well for UI or marketing callouts that need a solid, modern sans with friendly curves.
The tone is contemporary and approachable, balancing a friendly roundness with a confident, no-nonsense presence. Its weight and width give it an assertive voice suitable for attention-grabbing messaging without feeling aggressive or overly stylized.
The design appears intended as a contemporary, geometric-leaning sans that prioritizes clarity and impact. Its broad proportions and simplified lowercase shapes suggest a focus on versatile display use with a welcoming, modern character.
Diagonal forms (V/W/X/Y) are sharply cut and stable, contrasting nicely with the rounded bowls in C/G/O. The uppercase has a clean, engineered regularity, while the lowercase keeps the texture lively through slightly varied widths and generous apertures.