Sans Normal Alriv 9 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Maison Neue' by Milieu Grotesque, 'NeoGram' by The Northern Block, 'TT Commons™️ Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, clean, confident, friendly, neutral, clarity, impact, versatility, modernity, geometric, rounded, monoline, open counters, large apertures.
A heavy, geometric sans with smooth, round curves and largely uniform stroke weight. Letterforms are built on simple circular and vertical structures, with open apertures and generous counters that keep the shapes clear at display sizes. Terminals are clean and mostly flat, joins are straightforward, and the overall rhythm is steady and even, producing a strong, contemporary silhouette across both uppercase and lowercase.
Best suited for headlines, brand marks, and large-format messaging where its solid weight and geometric clarity can stand out. It also works well for short UI labels and navigation elements that benefit from robust, highly legible letterforms.
The tone is modern and confident, with a friendly neutrality that feels at home in contemporary branding. Its geometric construction reads as rational and systematic, while the rounded bowls and open forms soften the overall impression.
The design appears intended as a contemporary workhorse display sans: bold enough to command attention, yet restrained and systematic for broad brand compatibility. Its geometry and open counters suggest an emphasis on clarity, consistency, and strong presence in modern layouts.
Round letters like O/C/G and the numerals lean into near-circular geometry, while straight-sided forms (E/F/H/I/L/T) stay crisp and uncluttered. The punctuation and text sample show a sturdy texture with clear word shapes and a strong headline presence.