Sans Normal Buloh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Corelia' by Hurufatfont, 'Basic Sans Narrow' by Latinotype, and 'Frygia' by Stawix (names referenced only for comparison).
Keywords: ui text, web copy, brand systems, editorial, signage, modern, neutral, clean, practical, friendly, versatility, clarity, modernity, neutrality, usability, geometric, open apertures, crisp terminals, even color, straightforward.
This typeface presents a clean, modern sans structure with smooth curves and straight-sided forms that read as broadly geometric. Strokes maintain an even visual weight with minimal modulation, creating a consistent, steady texture across lines of text. Uppercase letters are simple and well-balanced, with round characters (C, O, Q) approaching circular proportions and squared-off, flat-ended terminals on many strokes. Lowercase forms are clear and functional, with open counters and uncomplicated joins; punctuation and numerals follow the same restrained, contemporary logic for a cohesive overall rhythm.
It suits interface and web typography where clean outlines and consistent color help maintain readability. It also works well for brand systems and general-purpose editorial layouts that need a modern, unobtrusive sans, and it can scale to signage or headings without losing its straightforward structure.
The overall tone is neutral and contemporary, aiming for clarity rather than personality. Its smooth geometry and controlled spacing give it a calm, competent voice suited to informational settings, while the rounded forms keep it approachable rather than rigid.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and modern neutrality. Its geometric tendencies and restrained detailing suggest a focus on broad usability across both display and text contexts without strong stylistic distractions.
In the sample text, the font maintains legibility at larger paragraph sizes with a stable baseline and consistent spacing. Curved forms look smooth and continuous, and straight strokes land with clean, squared endings, reinforcing a crisp, no-nonsense finish.