Sans Superellipse Illu 12 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akceler' by Adtypo, 'Whatchamacallit' by Comicraft, and 'Absolut Pro' by Ingo (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app promo, sporty, assertive, energetic, modern, urgent, impact, motion, branding, emphasis, modernity, slanted, rounded, bulky, compact, geometric.
A heavy, right-slanted sans with rounded, superelliptical geometry and compact internal counters. Strokes are largely uniform, with broad curves and flattened rounds that give letters a sturdy, engineered feel. Terminals are clean and sheared with the italic angle, producing a crisp forward motion, while bowls and shoulders stay smooth and full. The rhythm is tight and punchy, with wide, stable capitals and dense lowercase shapes that maintain clarity through bold massing.
Works best where strong emphasis and quick readability are needed: sports and performance branding, promotional headlines, poster typography, bold packaging callouts, and UI/marketing graphics that benefit from an energetic slant. It is most effective at medium-to-large sizes where the rounded geometry and tight counters can read cleanly.
The overall tone is fast, forceful, and contemporary—more about momentum and impact than refinement. Its slant and saturated weight read as active and confident, lending an immediately competitive, promotional energy.
Designed to deliver high-impact, forward-leaning display typography with smooth, rounded construction—combining the urgency of italic motion with a solid, geometric sans foundation for branding and promotional messaging.
The figures are similarly robust and rounded, matching the letterforms’ compact counters and forward lean for a cohesive alphanumeric set. Curved letters (like C, G, O, S) emphasize the superellipse-like rounding, keeping the texture consistent in both short labels and larger headlines.