Sans Normal Jobon 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equines' by Attractype, 'Berthold Standard' by Berthold, 'Absolut Pro' by Ingo, 'Gallinari' by Jehoo Creative, and 'Ganery' by Sensatype Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, loud, retro, impact, speed, attention, branding, slanted, compact apertures, rounded corners, heavy terminals, impactful.
A heavy, forward-slanted sans with rounded, closed forms and broad, flattened curves that read as sturdy and compact. The letterforms are built from simple geometric masses with softened corners, short joins, and large counters that stay open enough at display sizes. Stroke endings tend to be blunt and slightly sheared, reinforcing the rightward motion, while the overall rhythm is tight and punchy with strong, uniform color across lines. Numerals match the letters in weight and slant, with broad shapes and small interior openings that prioritize impact over delicacy.
Best suited to display contexts such as headlines, posters, sports and event branding, packaging callouts, and signage where boldness and motion are desirable. It can work for short subheads or emphasis text, but its dense shapes and tight apertures make it less ideal for long-form reading at small sizes.
The overall tone is energetic and assertive, with a strong sense of speed and momentum. Its dense silhouettes and slanted stance suggest sports branding, promotional headlines, and bold, attention-seeking messaging with a slightly retro, poster-like attitude.
This design appears intended to deliver maximum visual impact with a streamlined, fast, forward-leaning silhouette. The emphasis is on strong blocks of text and confident branding presence rather than fine detail or typographic subtlety.
The italic angle is a core part of the personality, and the set maintains a consistent slant and weight across uppercase, lowercase, and numerals. Round letters (like O/C/G) lean toward more closed, elliptical shapes, while diagonals (like A/V/W/X/Y) feel particularly forceful due to their thick joins and sharp internal angles.