Sans Superellipse Ilmi 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Forza' by Hoefler & Co.; 'Etrusco Now' by Italiantype; 'Helvetica', 'Neue Haas Unica', and 'Neue Haas Unica Paneuropean' by Linotype; 'Eastlane' by Stawix; 'Fixture' by Sudtipos; and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, punchy, energetic, modern, assertive, impact, speed, branding, display, clarity, rounded, oblique, compact counters, chunky, smooth.
A heavy, forward-leaning sans with broad proportions and rounded-rectangle construction throughout. Strokes are thick and even, with softened corners and squarish curves that keep bowls and counters compact and controlled. Terminals tend to be blunt and clean, and the overall rhythm is tight and punchy, with large, blocky forms that prioritize impact over delicacy.
Best suited for short, high-impact settings such as sports identities, event graphics, promotional headlines, product packaging, and bold UI/marketing callouts. It can also work for subheads and short blurbs where a forceful, energetic voice is desired, but the dense counters suggest avoiding long passages at small sizes.
The tone is energetic and confident, with a fast, sporty feel created by the pronounced slant and sturdy massing. Its rounded geometry keeps it friendly enough for mainstream branding, while the dense black shapes and compact apertures add a tough, competitive edge.
The design appears intended to deliver maximum visual impact with a streamlined, contemporary voice. Its rounded-rectangle geometry and strong slant suggest a focus on speed, power, and modern branding, while maintaining clean, uncomplicated forms for clear recognition in display use.
Round characters (like C, O, Q) read as superelliptical—more squared than circular—giving the set a cohesive, engineered look. Numerals share the same thick, streamlined styling and feel built for display sizes where strong silhouettes matter most.