Sans Normal Pubah 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans C' and 'Core Sans CR' by S-Core and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, retro, approachability, impact, playfulness, retro feel, rounded, soft corners, blobby, compact, bouncy.
A heavy, rounded sans with bulbous strokes and softened corners throughout. Curves are generously inflated and counters are relatively small, producing a dense, high-impact texture at text sizes. Terminals are predominantly rounded, and joins are smooth, giving the letters a molded, almost bubble-cut look. Proportions lean compact with slightly irregular, lively widths across glyphs, and the numerals follow the same chunky, rounded construction.
This font is well suited to short, bold applications such as headlines, posters, packaging, and brand marks where a friendly, high-impact voice is needed. It can work in display-sized UI elements or badges, but is most effective in large sizes and concise lines of text.
The overall tone is cheerful and approachable, with a cartoonish warmth that feels energetic rather than formal. Its chunky silhouettes and soft geometry suggest a retro-pop sensibility suited to lighthearted messaging.
The design appears intended to deliver maximum visual punch while remaining approachable, using inflated rounded forms and soft terminals to communicate friendliness and fun. It aims for distinctive, easily recognizable shapes that stand out in branding and display contexts.
In continuous text the strong weight creates a dark typographic color, so spacing and counter size play a prominent role in legibility. The rounded forms keep it from feeling harsh, but the compact interiors can make long passages feel heavy; it reads best when given breathing room.