Sans Normal Nidut 13 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Fluro' by Kazer Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, confident, clean, playful, impact, readability, approachability, modernity, geometric, rounded, sturdy, open, chunky.
A heavy, geometric sans with broad proportions and generous internal space. Curves are smooth and circular, counters are large, and joins stay clean and un-fussy, giving the letters a steady, even color on the page. Terminals are mostly straight-cut, with rounded bowls and minimal modulation, while the overall spacing feels relaxed and airy despite the thick strokes.
Best suited to headlines, posters, branding, and signage where its width and weight can create strong presence and high impact. It also works well for short blocks of display copy and packaging, where the open counters and clean construction help maintain clarity at larger sizes.
The overall tone is approachable and contemporary, with a buoyant, optimistic feel driven by wide shapes and open counters. It reads as confident and straightforward rather than technical or delicate, making it feel friendly in large, attention-getting settings.
This design appears intended as an assertive display sans that prioritizes clarity and personality through wide, rounded geometry and a strong, even stroke. The goal seems to be immediate readability and a contemporary, friendly voice in prominent typographic roles.
Round characters like O/Q and the numerals lean on near-circular construction, reinforcing a geometric rhythm. The lowercase shows a simple, single-storey structure where applicable and maintains consistent, open apertures that keep text from feeling cramped at larger sizes.