Sans Normal Jadiy 9 is a bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, branding, packaging, modern, technical, confident, clean, utilitarian, impact, clarity, modernity, simplicity, rounded, geometric, square terminals, high legibility, open counters.
A wide, geometric sans with sturdy, even strokes and smoothly rounded bowls. Letterforms are built from clear circular/elliptical curves paired with straight-sided stems, producing a clean, engineered rhythm. Terminals are mostly square and blunt, with generous interior space in forms like O, D, and P, and a low-contrast, highly uniform texture in lines of text. The lowercase shows a tall, compact silhouette with simple, single-storey shapes (notably the a), and numerals follow the same broad, stable construction for a cohesive set.
Best suited to display applications where width and clarity are assets—headlines, posters, signage, and bold brand wordmarks. It can also work for short UI labels or packaging callouts where a clean, sturdy tone is needed, but its breadth will demand generous layout space in longer passages.
The overall tone is contemporary and no-nonsense, combining friendliness from the rounded curves with a confident, industrial firmness from the broad proportions and blunt endings. It reads as straightforward and practical, with a slightly futuristic, technical edge when used at larger sizes.
The design appears intended to deliver a highly legible, modern sans with broad proportions and consistent geometric construction. Its goal seems to be strong visual presence and clear reproduction across sizes, emphasizing simple shapes, open counters, and a stable, engineered rhythm.
In text, the wide set and strong horizontal emphasis create a bold, signage-like presence while maintaining clarity. Counters and apertures remain open, helping separation between letters at display sizes, and the round forms stay consistent across caps, lowercase, and figures.