Sans Normal Kogub 11 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Jet Jane' and 'Kwalett' by Ingrimayne Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, confident, urgent, display impact, compact economy, sense of motion, modern utility, promotional tone, slanted, compact, blunt, solid, angular.
This typeface is a heavy, right-slanted sans with compact proportions and a forward-leaning rhythm. Strokes are uniform and robust, with rounded joins and terminals that read mostly blunt or slightly sheared rather than calligraphic. Curves (C, O, S) are clean and economical, while diagonals (A, K, V, W, X, Y) feel strong and tightly set, reinforcing a condensed, high-impact silhouette. Counters are relatively small for the weight, and the numeral set follows the same solid, simplified construction with clear, readable forms.
It works best where a strong, forward-leaning presence is desirable: headlines, posters, punchy brand lockups, and packaging that needs quick shelf impact. The compact width and heavy strokes make it suited to short-to-medium phrases, callouts, and prominent labels, especially in energetic or athletic contexts.
The overall tone is fast, assertive, and contemporary, with a sporty emphasis created by the consistent slant and compact build. It feels pragmatic and attention-seeking rather than refined, suggesting motion and urgency in headlines and short bursts of text. The weight and stance give it a confident, promotional voice.
The design appears intended to deliver maximum impact in a compact footprint while conveying motion through a consistent italic slant. Its simplified, low-detail letterforms prioritize clarity and punch over delicacy, aiming for a contemporary, high-visibility voice in display settings.
Uppercase shapes lean toward straightforward geometric construction, while lowercase keeps a simple, utilitarian loop-and-stem language that stays sturdy at display sizes. The slant is steady across letters and figures, producing a cohesive rightward flow in lines of text.