Sans Normal Koguj 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'JHC Mirko' by Jehoo Creative, 'Air Superfamily' by Positype, 'Nuno' by Type.p, 'Nu Sans' by Typecalism Foundryline, and 'Expressway' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, dynamic, modern, confident, energetic, impact, speed, modern branding, compact display, forward-leaning, compact, rounded, geometric, crisp.
A compact, forward-leaning sans with sturdy strokes and rounded, geometric curves. The forms are relatively condensed with tight interior counters, producing a dense texture and strong word shapes. Terminals are clean and mostly blunt, while bowls and shoulders stay smooth and circular, giving the face a controlled, streamlined rhythm. Numerals follow the same solid, slightly slanted construction with clear silhouettes suited to bold display settings.
It performs best in short, high-impact settings such as headlines, posters, sports and fitness branding, and promotional graphics where a compact, energetic voice is desirable. The solid, condensed silhouettes also make it effective for packaging callouts, labels, and attention-grabbing UI or display text when set at adequate sizes.
The overall tone feels fast and assertive, with a sporty, contemporary attitude. Its slant and compact build create a sense of motion and urgency, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, high-impact sans with a sense of speed and momentum. By combining compact proportions with rounded geometry and a consistent slant, it aims to maximize visual presence and legibility in display applications while maintaining a clean, contemporary character.
Uppercase shapes read particularly compact and uniform, while lowercase introduces livelier modulation through more open curves and a slightly more expressive rhythm. The font maintains consistent spacing and a cohesive slanted stance across letters and figures, helping lines of text hold together as a single, energetic block.