Sans Normal Inbam 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'BoldBold' by Intellecta Design, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, retro, comic, impact, approachability, fun, retro flavor, display emphasis, rounded, blobby, soft corners, bulbous, bouncy.
A heavy, rounded sans with inflated, blobby contours and generously softened corners. Strokes are thick and even, with minimal modulation, producing sturdy letterforms and dark, compact text color. Counters are small to medium and often rounded, while terminals tend to be blunt and pill-like. Proportions vary noticeably from glyph to glyph, giving the alphabet an intentionally irregular, hand-shaped rhythm; punctuation and figures share the same soft, chunky construction.
Well-suited to short, attention-grabbing settings like headlines, posters, signage, packaging, and social graphics where bold shape and warmth matter more than fine detail. It also fits playful branding for kids or casual food and beverage concepts, and works nicely for logos or badges that benefit from a soft, chunky silhouette.
The overall tone is cheerful and approachable, with a cartoonish warmth that feels casual and outgoing. Its puffy shapes and uneven rhythm suggest a lighthearted, playful personality with a touch of throwback charm.
This design appears intended to deliver maximum visual impact with friendly, rounded forms and a deliberately quirky, uneven rhythm. The goal seems to be an informal display voice that feels fun, approachable, and highly legible at larger sizes.
At text sizes the weight and tight internal spaces create strong presence and reduced air between shapes, so it reads best when given room via looser tracking and ample line spacing. The numerals and lowercase have a particularly rounded, toy-like silhouette that reinforces the informal voice.