Sans Normal Edgum 11 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, brand voice, editorial text, marketing copy, presentations, modern, clean, friendly, casual, dynamic, readability, friendly tone, modern emphasis, versatility, oblique, humanist, rounded, open counters, airy.
A slanted sans with smooth, rounded curves and minimal stroke contrast. The overall construction feels humanist and slightly calligraphic in its rhythm, with open apertures and generous counters that keep forms clear at text sizes. Curved joins and terminals are softly finished rather than sharply cut, and the oblique angle is consistent across caps, lowercase, and figures. Proportions read balanced and everyday, with straightforward lettershapes and a gentle, flowing baseline movement.
It works well for interface typography, short to medium-length editorial passages, and brand systems that want a friendly, contemporary voice. The clear counters and even texture also suit marketing materials, slide decks, and instructional content where readability and a relaxed tone are both important.
The tone is contemporary and approachable, combining a clean sans structure with an informal, handwritten-like ease. The steady slant adds motion and warmth, making the font feel conversational without becoming playful or quirky.
The design appears intended as an everyday italic companion with a natural, humanist flow—adding emphasis and motion while staying clean and highly readable. It aims to feel modern and practical, offering a softer alternative to more rigid oblique sans styles.
Uppercase letters stay simple and legible, while the lowercase introduces more personality through rounded shoulders and lively diagonals. Numerals match the text style with similarly smooth curves, supporting a cohesive typographic color in mixed alphanumeric settings.