Serif Normal Ipmus 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, reports, branding, classic, literary, formal, trustworthy, scholarly, text reading, editorial tone, classic reference, general purpose, oldstyle, bookish, refined, traditional, balanced.
A traditional serif with softly bracketed serifs, moderate stroke modulation, and round, open counters. The capitals feel steady and slightly broad, with clear proportions and restrained detailing, while the lowercase shows oldstyle influences such as a two-storey “a” and “g,” a gently curved “t,” and an overall even, readable rhythm. Terminals are mostly tapered and smooth rather than blunt, giving the forms a polished, print-oriented finish.
Well-suited to body text in books, long-form editorial layouts, and print or PDF reports where steady texture and comfortable reading are priorities. It also works for headings, pull quotes, and conservative branding systems that benefit from a familiar, established serif voice.
The tone is classic and bookish, suggesting editorial authority and long-form comfort. It reads as formal without being severe, conveying familiarity and trust in a way associated with established publishing and institutional communication.
Likely designed as a general-purpose text serif focused on dependable readability and a traditional publishing feel. The restrained contrast, bracketed serifs, and conventional forms prioritize clarity and an even typographic color across paragraphs.
Numerals appear lining and well-balanced, with clear differentiation between similar shapes and a calm, consistent color in text. The italics are not shown, but the roman’s steady spacing and conventional letterforms indicate an emphasis on unobtrusive readability over display character.