Sans Normal Wolev 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Trade Gothic Next' by Linotype, 'Pragmatica' by ParaType, 'Air Superfamily' by Positype, 'News Gothic' by URW Type Foundry, 'Ryman Gothic' by W Type Foundry, and 'Brute Sans' and 'Penta' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, bold, confident, modern, attention grabbing, convey motion, friendly boldness, display focus, oblique, rounded, soft corners, high impact, compact counters.
A heavy, oblique sans with rounded, softened terminals and broadly curved bowls that keep the texture smooth despite the strong weight. The forms lean with a consistent forward slant, and many joins and corners are subtly eased rather than sharply cut, giving a slightly cushioned silhouette. Counters are relatively compact in letters like a, e, and s, while capitals maintain simple, sturdy constructions with minimal internal detailing. Numerals follow the same robust, rounded logic, with clear, uncomplicated shapes designed to read at a glance.
This font is best suited to headlines and short-form display settings where impact and momentum are desired. It works well for sports and fitness branding, promotional graphics, packaging, and bold signage where the rounded, oblique forms can project energy without feeling harsh. For long passages at small sizes, the heavy color and tight counters may reduce clarity, so pairing with a lighter text face is advisable.
The overall tone is assertive and kinetic, suggesting speed and forward motion. Its combination of extreme weight and friendly rounding feels sporty and promotional rather than formal, with a confident, contemporary voice that suits attention-grabbing messaging.
The design appears intended as a high-impact, friendly display sans that combines strong weight with rounded shaping and an energetic slant. It prioritizes punchy presence and quick recognition in branding and advertising contexts.
In the sample text, the dense stroke weight creates a dark, continuous color, making spacing and word-shapes do much of the legibility work. The oblique angle reads as built-in rather than mechanically slanted, with curves and diagonals appearing optically balanced for display use.