Sans Normal Viruj 8 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'ITC Franklin' by ITC, 'Ryman Gothic' by W Type Foundry, and 'Brute Sans' and 'Penta' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, advertising, sporty, energetic, modern, confident, dynamic, impact, motion, modernity, clarity, attention, oblique, geometric, rounded, sturdy, high-impact.
This typeface is a heavy, right-slanted sans with compact, sturdy letterforms and smooth, rounded curve work. Strokes are largely uniform with subtle modulation, giving counters a clean, punched-out look at display sizes. The capitals feel broad and stable, while the lowercase is simple and utilitarian, with single-storey forms and round dots. Overall spacing is fairly tight and the slant creates a forward rhythm that reads as brisk and purposeful.
It works best for short-to-medium text in prominent roles such as headlines, campaign graphics, brand marks, packaging callouts, and sports or fitness-oriented materials. The strong weight and slant help it stand out on posters, social graphics, and signage where immediacy and punch are priorities.
The overall tone is assertive and kinetic, with an athletic, headline-ready presence. Its oblique posture and dense color make it feel contemporary and action-oriented, leaning more toward impact and momentum than quiet neutrality.
The design appears intended to deliver a modern, high-impact sans with forward motion, pairing simple construction with enough curvature to keep large text smooth and legible. It prioritizes attention, momentum, and clarity in display contexts.
Round characters like O, C, and G maintain consistent curvature, while diagonals in letters such as A, V, W, X, and Y emphasize the italic motion. Numerals are similarly weighty and open, designed to hold up in bold typographic settings where quick recognition matters.