Sans Normal Kodog 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin Gothic LT' by ITC, 'Amsi Grotesk' by Stawix, 'Kommon Grotesk' by TypeK, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, sports, sporty, dynamic, modern, confident, clean, impact, momentum, clarity, modernity, utility, slanted, compact, smooth, geometric, punchy.
This typeface is a slanted sans with sturdy, even stroke weight and rounded, geometric construction. Curves are smooth and broad, counters are fairly open, and terminals are cleanly cut without ornamental detailing. Proportions feel slightly compact with a forward lean that adds momentum, while overall spacing and shapes stay consistent across caps, lowercase, and numerals for a cohesive texture in text.
It suits headlines and display typography where a strong, energetic presence is needed, such as sports branding, promotional graphics, and event materials. The consistent, rounded structure also works well for short UI labels, wayfinding, and punchy editorial callouts where clarity and impact matter.
The overall tone is energetic and contemporary, with a purposeful forward motion that reads as active and assertive. Its clean, no-nonsense forms give it a practical voice, while the slant adds a sporty, headline-ready emphasis.
The design appears intended to deliver a modern, forward-leaning voice using simple geometric shapes and solid weight for immediate visual impact. Its restrained detailing suggests an emphasis on versatility and legibility in bold, attention-driven contexts rather than decorative expression.
Uppercase forms present simple, recognizable silhouettes, and the lowercase keeps a straightforward, single-story feel where applicable, supporting quick recognition at larger sizes. Numerals match the same sturdy, rounded logic, helping the set feel unified in mixed alphanumeric settings.