Sans Normal Jinos 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, neutral, friendly, clean, technical, versatility, clarity, contemporary feel, readability, systematic design, geometric, rounded, open counters, low aperture, even stroke.
This typeface presents a clean sans construction with broadly geometric proportions and softened, rounded terminals. Strokes are fairly even with gentle modulation, producing clear, stable shapes and consistent color in text. Uppercase forms are wide and open, with simple, straight-sided structure; the lowercase follows a single-storey a and g with compact bowls and tidy joins. Numerals are plain and readable, with rounded curves and straightforward diagonals that keep them consistent with the letterforms.
It suits interface typography, product branding, and general-purpose editorial use where a clear, contemporary sans is needed. The wide capitals and steady texture make it effective for headlines and signage, while the straightforward lowercase and numerals support readable paragraphs and data-heavy text.
Overall it reads modern and neutral, with a slightly friendly tone from the rounded corners and smooth curves. The wide stance and open interior spaces keep it approachable and easy to scan, while the restrained detailing maintains a professional, utilitarian feel.
The design appears intended as a versatile, contemporary sans that balances geometric clarity with softened details for comfortable reading. Its consistent shapes and restrained character suggest a focus on broad usability across both display and text settings.
In the sample text, spacing appears comfortable and the rhythm is steady, supporting long lines without looking cramped. The round letters (o, e, c) keep near-circular geometry, while diagonals (v, w, y, k) are crisp and clean, adding a subtle technical edge without becoming sharp or aggressive.