Sans Normal Ammat 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, modern, neutral, practical, friendly, straightforward, clarity, legibility, versatility, clean ui, clean, geometric, open counters, crisp terminals, even strokes.
The design is a clean sans with smooth, rounded construction and minimal stroke modulation. Counters are open and generously sized, terminals are largely plain and crisp, and curves are drawn with an even, controlled geometry. Overall proportions lean roomy and stable, creating an airy rhythm in text and a solid, legible presence in larger sizes.
It works well for UI labels, product copy, dashboards, and editorial layouts that benefit from a clean, contemporary sans. The spacious forms also suit branding systems that need a neutral core typeface, as well as signage and presentation graphics where quick recognition matters.
This typeface feels modern and straightforward, with a calm, neutral tone suited to informational and interface-driven communication. Its open, unpretentious shapes give it an accessible, everyday character while still reading as contemporary and competent.
The letterforms appear designed to prioritize clarity and consistency across mixed case and numerals, keeping shapes familiar and easy to parse at a glance. The restrained details and even construction suggest an intent to perform reliably in day-to-day typography rather than to call attention through stylistic quirks.
The sample text shows sturdy word shapes with clear differentiation between uppercase and lowercase, and numerals that sit comfortably alongside letters. The overall texture in paragraphs is even, with no pronounced sharpness or ornamental detailing competing with readability.