Sans Normal Uhdug 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Halenoir' by Ckhans Fonts, 'Afical' by Formatype Foundry, 'Alergia Grotesk' by Machalski, 'NeoGram' by The Northern Block, and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, signage, neutral, modern, clean, corporate, approachable, clarity, versatility, modernity, legibility, neutrality, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean sans with broad proportions and a smooth geometric backbone. Round letters lean toward near-circular bowls with open counters, while straight stems are uniform and confidently vertical, producing an even, steady rhythm in text. Terminals are clean and largely straight, with gentle curvature where strokes transition into bowls; joins stay simple and uncluttered. Numerals follow the same clear construction, with rounded forms on 0/6/8/9 and straightforward, legible structure across the set.
Well-suited to brand systems, interface typography, and general display use where a clean, modern sans is needed. The wide set and open interior spaces also make it effective for headlines, posters, and signage where quick recognition and a stable texture matter.
The overall tone is contemporary and neutral, prioritizing clarity over personality. It reads as dependable and professional, with enough softness in the curves to feel friendly rather than strictly technical.
The design appears intended as a versatile, contemporary sans that delivers clear shapes and consistent rhythm across contexts. Its rounded geometry and straightforward construction suggest a focus on neutrality, legibility, and broad usability in modern visual communication.
Spacing appears generous and consistent, supporting readability at larger sizes and in short bursts of copy. The glyphs maintain a coherent geometric logic across uppercase, lowercase, and figures, which helps the face look orderly and predictable in use.