Sans Normal Jelum 5 is a bold, very wide, low contrast, italic, tall x-height font visually similar to 'Gunterz' by Locomotype and 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, punchy, upbeat, confident, energetic, impact, motion, display, modernity, legibility, oblique, rounded, compact counters, soft corners, forward-leaning.
A heavy, forward-leaning sans with broad proportions and a large x-height. Letterforms are built from smooth, rounded curves paired with flat, sheared terminals, creating a consistent rightward slant and a brisk rhythm. Counters are relatively compact in letters like a, e, and s, while rounded bowls (o, O, Q) stay open and sturdy. The uppercase reads stable and blocky, and the lowercase shows single-storey a and g with simplified, geometric construction.
Best suited to large sizes where its weight and slant can carry impact—headlines, branding marks, poster typography, and energetic retail or sports-adjacent graphics. It can also work for short UI labels or callouts when a bold, motion-driven voice is desired, though dense paragraphs may feel heavy.
The overall tone is assertive and kinetic, with a slanted stance that suggests speed and motion. Its thick, rounded forms feel friendly rather than harsh, giving it a modern, sporty personality suited to attention-grabbing messaging.
The design appears intended to deliver a contemporary, high-impact sans voice with a sense of forward motion. It prioritizes bold presence, quick recognition, and a cohesive, rounded geometric system for modern display typography.
The numerals are wide and sturdy, with a simple, utilitarian feel that matches the rest of the set. Diagonals (K, V, W, X, Y) appear strongly braced, reinforcing the energetic, display-forward texture in words and headlines.