Sans Normal Ormov 1 is a bold, narrow, low contrast, upright, short x-height font visually similar to 'Apres' by Font Bureau (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, industrial, utilitarian, modern, assertive, clean, space saving, high impact, clarity, display strength, condensed, blocky, compact, straight-sided, rounded corners.
A compact, condensed sans with heavy, even stroke weight and broadly rounded curves. Shapes are built from simple geometric parts—straight verticals and horizontals paired with smooth bowls—creating a firm, blocky silhouette. Apertures tend to be relatively closed, counters are modest, and terminals are mostly blunt, giving the design a dense, sign-like rhythm. Uppercase forms read sturdy and uniform, while the lowercase stays compact with minimal differentiation and short extenders, reinforcing a tight overall texture.
Best suited to headlines, posters, packaging, and signage where space is limited and impact is needed. It also works well for bold brand marks and short UI labels that benefit from a compact footprint, though longer passages may feel dense due to the tight, closed shapes.
The tone is pragmatic and forceful, with a no-nonsense, industrial feel. Its dense color and compact proportions create an authoritative voice that suits straightforward messaging more than delicate or lyrical typography.
The design appears intended to deliver maximum visual presence in a compact width, using simplified geometric forms and heavy, even strokes to maintain clarity and punch in display settings.
Letterforms favor stability over calligraphic nuance, with consistent stroke behavior and simplified joins. The numerals follow the same robust construction, producing strong, easily grouped figures for short numeric strings at display sizes.