Sans Normal Ommew 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', 'Myriad Devanagari', and 'Myriad Hebrew' by Adobe (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, solid, pragmatic, impact, clarity, modernization, versatility, geometric, clean, round, sturdy, high-clarity.
A sturdy, geometric sans with round counters and smooth, even curves paired with straight, squared-off terminals. Strokes maintain a consistent thickness across shapes, producing a dense, stable texture in text. The capitals are broad and simple, with open interior spaces (notably in C, G, S) and a straightforward, compact rhythm. Lowercase forms are plainspoken and highly legible, with a single-storey a and g, a short-armed r, and a compact, crossbarred e; dots on i and j are round and clearly separated. Numerals are weighty and rounded, designed to read clearly at display sizes and in short strings.
Well-suited for headlines, branding systems, posters, and packaging where a clear, modern sans is needed with strong visual impact. It should also perform well in signage and interface labels when set with adequate size and spacing to avoid a too-dark texture in dense text.
The overall tone is confident and contemporary, with an approachable, no-nonsense feel. Its geometric construction and generous, rounded counters give it a friendly modernity, while the firm stroke weight and blunt terminals keep it grounded and utilitarian rather than playful.
The design appears intended as a modern, geometric workhorse for display and prominent UI/brand moments—prioritizing clarity, consistency, and a confident silhouette over delicate detailing.
The face reads best at medium-to-large sizes where the heavy color and tight-looking joins remain crisp; in longer passages it will create a strong, attention-forward typographic presence. The uppercase and lowercase share a consistent geometric logic, supporting a cohesive voice across headlines and short copy.