Sans Normal Otbab 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Hebrew', and 'Neue Frutiger Paneuropean' by Linotype; and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, sturdy, clean, impact, clarity, modernity, approachability, geometric, rounded, open apertures, even rhythm, high legibility.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke thickness. The forms are wide and open, with generous counters in letters like O, D, and P and clear, spacious apertures in C, S, and e. Terminals are mostly straight and crisp, while curves stay clean and circular, producing an even, steady texture in paragraphs. Numerals are similarly broad and simple, matching the letterforms with consistent weight and compact, readable shapes.
This style performs best in headlines and short blocks of text where its width and weight can deliver impact and clarity. It is well suited to branding, packaging, and signage that need immediate legibility and a confident, contemporary presence.
The overall tone is direct and assertive while remaining approachable due to its rounded geometry and open shapes. It feels contemporary and practical, with a straightforward voice suited to clear messaging rather than ornament.
The design appears intended to provide a no-nonsense, high-impact sans for modern communication, emphasizing clarity through open counters, uniform weight, and geometric construction while keeping a friendly, accessible feel.
Spacing appears comfortable at display sizes, and the wide proportions create a strong horizontal presence. The lowercase has simple, robust construction with a single-storey a and g, reinforcing a modern, utilitarian feel.