Sans Normal Pobev 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Glober' by Fontfabric, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, kids media, playful, friendly, retro, chunky, bouncy, friendly display, retro charm, bold impact, approachable branding, rounded, soft, bulky, informal, cartoonish.
A heavy, rounded sans with softly inflated strokes and broad, open counters. Terminals are blunt and subtly irregular, giving edges a hand-cut feel rather than a rigid geometric finish. Curves dominate the construction, and joins are generously rounded, creating a smooth, cushioned silhouette. Spacing and letterfit lean slightly loose in text, while widths vary modestly across glyphs for a lively rhythm.
Best suited to display applications where a friendly, attention-grabbing voice is needed: posters, headlines, logo wordmarks, packaging, and social graphics. It can work for short UI labels or pull quotes when large enough, but its dense weight and playful rhythm make it less ideal for long-form text.
The overall tone is cheerful and approachable, with a slightly retro, comic-signage energy. Its chunky forms and gentle irregularities read as casual and human, prioritizing warmth and personality over strict neutrality.
Designed to deliver maximum impact with soft, rounded shapes and an intentionally informal finish. The letterforms aim for approachable charm and strong legibility at display sizes, evoking hand-drawn sign lettering while staying consistent enough for repeatable branding.
Uppercase forms are compact and bold with simplified interior shapes; lowercase maintains the same soft, weighty presence, with single-storey constructions where applicable and rounded dots on i/j. Numerals follow the same inflated logic, producing strong, easily noticed figures. The heavy weight can fill in at small sizes, but it remains clear and punchy at display sizes.