Sans Superellipse Hobup 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Refinery' by Kimmy Design, 'Chandler Mountain' by Mega Type, 'Gemsbuck Pro' by Studio Fat Cat, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sturdy, industrial, sporty, friendly, punchy, impact, modernity, approachability, clarity, solidity, rounded, blocky, compact, uniform, geometric.
A heavy, rounded sans with a squared-off, superellipse construction and broadly uniform stroke weight. Corners and terminals are consistently softened, giving the letterforms a compact, blocky silhouette with clear, simplified interior counters. Curves are flattened into rounded-rectangle bowls, and joins stay clean and sturdy; the overall texture is dense and even in paragraph settings. Numerals follow the same robust geometry, with open, squared counters and minimal detailing for clarity at large sizes.
Best suited to headlines, display typography, and short blocks of copy where impact is the priority. It works well for branding systems that need a sturdy, modern voice—such as packaging, signage, sports or tech-themed graphics—especially at medium to large sizes where the rounded-rectangular shapes read crisply.
The tone is assertive and workmanlike, with a contemporary, engineered feel. Its rounded corners temper the weight, adding approachability and a slightly playful, sporty energy. Overall it reads as bold and confident rather than delicate or editorial.
Likely designed to deliver maximum visual punch with a clean, geometric construction and softened corners, balancing strength with friendliness. The simplified counters and consistent rounding suggest an emphasis on reliable reproduction and a distinctive, compact display presence.
The design leans on consistent radii and straight-sided curves, creating a strong rhythm and a distinctly “softened block” identity. Letterspacing in the sample appears tuned for tight, impactful set text, helping the face hold together as a solid typographic mass.