Serif Other Lyrud 12 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, vintage, poster, western, rugged, confident, impact, nostalgia, character, flared, compressed feel, ink-trap-like, high-impact, punchy.
A very heavy, upright serif with compact, squared counters and rounded outer corners that give the forms a sturdy, carved-block silhouette. Strokes stay consistently thick with modest modulation, while terminals often flare into bracketed, wedge-like serifs that feel sculpted rather than delicate. The face shows frequent notched joins and small interior cut-ins (especially where bowls meet stems), adding a chiseled, ink-trap-like character. Curves are tight and controlled, horizontals are broad, and overall spacing reads dense and impactful, emphasizing mass and rhythm over lightness.
Best suited for display settings where weight and silhouette do the work: headlines, posters, logos, packaging, and storefront-style signage. It can also function as an attention-grabbing typographic accent in editorial layouts, but its dense texture suggests using it at larger sizes and with generous leading when set in multiple lines.
The tone is bold and old-timey, evoking heritage signage and print ephemera with a slightly theatrical, frontier-like swagger. Its strong silhouettes and emphatic serifs communicate confidence and grit, leaning toward a retro display mood rather than quiet neutrality.
The design appears intended to deliver maximum impact with a nostalgic, sign-painter/woodtype-inspired flavor, combining chunky serif forms with controlled notches and compact counters to stay legible while feeling distinctive.
Uppercase forms appear particularly blocky and compact, while the lowercase keeps the same hefty color with simplified apertures and sturdy shoulders. Numerals match the heavy, squared-off construction for consistent texture in headlines and short statements.