Sans Normal Olniv 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Linotype Aroma No. 2' by Linotype, 'TheSans' by LucasFonts, 'Akagi' and 'Akagi Pro' by Positype, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, confident, modern, approachable, lively, display clarity, brand voice, modern utility, approachability, soft corners, large counters, round terminals, compact spacing, sturdy.
A heavy, contemporary sans with rounded stress and broad, open counters. Curves are generous and smooth, with roundish terminals and minimal modulation, giving letters a solid, even color on the line. Proportions feel slightly wide in the round forms (notably O/C/G) with compact internal spaces that stay clear at display sizes. The lowercase shows a single-storey a and g, a short-shouldered r, and a straightforward, geometric construction overall, while numerals are robust and highly legible with simple, blocky silhouettes.
This face works especially well for headlines, brand marks, packaging, and promotional typography where a strong, friendly voice is needed. It should also perform well in signage and interface elements that benefit from clear, uncomplicated shapes and a sturdy visual presence.
The overall tone is friendly and assertive: sturdy enough to feel dependable, but softened by rounded shapes that keep it approachable. Its clean, contemporary rhythm reads as practical and modern rather than technical or formal, with a lively, upbeat presence in headlines.
The design appears intended as a versatile, high-impact sans that balances geometric simplicity with softened, human-friendly curves. It prioritizes immediate legibility and a confident, contemporary tone suitable for attention-grabbing display settings.
The design maintains consistent stroke weight and smooth curve transitions, producing strong impact in larger sizes. Rounded joins and simplified forms (especially in the lowercase) emphasize clarity and reduce fussiness, while the overall spacing and dark texture make it best suited to short-to-medium text rather than dense paragraphs.