Sans Normal Okkew 28 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Compasso' and 'Modet' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, utilitarian, editorial, impact, clarity, modernity, versatility, legibility, geometric, rounded, closed apertures, high x-height, large counters.
A heavy, geometric sans with predominantly circular construction and smooth, even curves. Strokes maintain a consistent weight with minimal modulation, producing dense, solid letterforms and strong color on the page. Proportions skew toward a large x-height with short ascenders and descenders, and round letters (O/C/G/Q) read as clean, near-elliptical bowls. Terminals are generally blunt and squared, with crisp joins and compact apertures that keep forms tight while preserving generous internal counters.
This font is well suited to headlines, titles, and short-to-medium blocks where strong presence and quick legibility are priorities. It performs well in branding systems, signage, and packaging that benefit from a modern, geometric voice and a consistent, high-contrast-free texture at larger sizes.
The overall tone is direct and contemporary, projecting confidence and clarity. Rounded geometry and ample counters add a friendly, approachable feel, while the weight and compact apertures keep it assertive and authoritative. It reads as practical and modern rather than decorative, suitable for straightforward communication.
The design appears intended to deliver a robust, contemporary sans built on geometric shapes for dependable legibility and a confident visual footprint. Its compact apertures and substantial counters suggest a focus on clarity and impact in display and UI-adjacent contexts without relying on stylistic ornament.
The uppercase set feels stable and architectural with broad, even curves, while the lowercase maintains a compact rhythm that supports dense setting. Numerals are sturdy and highly legible, with simplified, geometric forms that match the letters’ round logic. The sample text shows strong line presence and consistent texture, emphasizing impact over delicacy in longer passages.