Sans Normal Okruh 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Centra No. 1' and 'Centra No. 2' by Monotype and 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, modern, friendly, clean, confident, neutral, clarity, modernity, approachability, versatility, impact, geometric, rounded, smooth, sturdy, compact.
A solid, geometric sans with smooth curves and firm, straight terminals. Rounds (C, O, G, Q) are close to circular, while vertical stems and horizontal bars keep a steady, even rhythm. The lowercase has a compact, workmanlike build with single-storey a and g, open apertures, and short, squared shoulders in letters like n and h. Numerals are straightforward and sturdy, with clear differentiation and minimal stylization.
This font is well suited for brand marks, product interfaces, and prominent headings where a strong, clean presence is needed. It should perform well in short-to-medium blocks of text at larger sizes, such as web UI labels, posters, packaging, and wayfinding, where even rhythm and clear silhouettes matter.
The overall tone is contemporary and approachable, with a straightforward, no-nonsense clarity. Its rounded geometry softens the heavy color, giving it a friendly, product-oriented feel rather than an editorial or decorative one. The impression is confident and practical, suited to clear communication.
The design appears intended to deliver a modern, geometric voice with reliable legibility and a friendly neutrality. It emphasizes consistent construction, simple terminals, and robust letterforms to maintain clarity and impact across a range of display and interface contexts.
Stroke joins are clean and simplified, with little modulation and minimal calligraphic influence. The shapes prioritize legibility and consistency over personality-driven quirks, and spacing appears designed to create an even texture in continuous text at display and large UI sizes.