Sans Normal Asgem 27 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, editorial, labels, signage, modern, neutral, friendly, clean, functional, versatility, readability, clarity, neutral branding, system use, geometric, open apertures, even rhythm, high legibility, generous spacing.
This sans serif shows clean, monoline construction with smooth, rounded curves and straightforward geometry. Counters are open and relatively generous, and the overall spacing feels airy, giving the letters clear separation. Terminals are mostly flat and crisp, while round letters keep a consistent curvature that reads as calm and orderly. Uppercase forms are simple and stable, and the lowercase maintains a clear, uncomplicated skeleton with a two-storey “a” and single-storey “g,” supporting steady text color in paragraphs.
It fits well for UI copy, product text, and general-purpose editorial settings where clarity and a quiet, contemporary voice are needed. The open shapes and even rhythm also suit labels, wayfinding, and short headings where quick recognition matters.
The tone is modern and neutral with a mildly friendly feel driven by rounded forms and open counters. It reads as pragmatic and unobtrusive, suitable for interfaces and everyday communication rather than expressive display styling.
The design appears intended as a versatile, workhorse sans that prioritizes readability and a clean, geometric neutrality. Its restrained details and consistent proportions suggest a focus on broad usability across print and screen contexts.
The sample text shows good clarity at larger sizes with consistent stroke presence and little visual noise. Numerals are straightforward and familiar in shape, matching the letterforms without drawing attention away from the text.