Sans Normal Bybig 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'Aestetico' by Latinotype, and 'Binate' by Monotype (names referenced only for comparison).
Keywords: ui text, product design, editorial, wayfinding, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, systematic, geometric, open, crisp, minimal, even.
A clean sans with predominantly round, geometric construction and smooth, monoline-like strokes. Curves are spacious and open, with generous apertures in letters like C, G, and S, and a straightforward, near-circular O. Terminals are mostly clean-cut, and the overall rhythm is even, with consistent stroke endings and clear counters that keep forms readable. Lowercase shapes are simple and contemporary, with a single-storey a and g and a modest, unobtrusive dot on i and j; numerals follow the same restrained, geometric logic.
Well-suited to interface copy, product and web typography, and general editorial settings where a clean, consistent texture is needed. The open counters and straightforward forms also make it a practical option for signage, dashboards, and presentation materials that prioritize legibility and neutral branding.
The tone is modern and matter-of-fact, conveying clarity and approachability rather than personality-heavy expression. Its rounded geometry softens the feel slightly, keeping it friendly and accessible while staying firmly utilitarian.
The font appears designed as a general-purpose, contemporary sans that emphasizes clarity and consistency. Its geometric roundness and restrained detailing suggest an intention to provide a versatile, unobtrusive voice that integrates smoothly into many visual systems.
The design maintains a stable, systematic feel across uppercase, lowercase, and figures, with balanced spacing and a calm texture in paragraphs. Distinct, uncomplicated silhouettes (notably in a, g, and the straightforward numerals) support quick recognition at typical UI and editorial sizes.