Serif Flared Pomo 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Autor' and 'Rawson' by Latinotype, 'Morandi' by Monotype, and 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, vintage, punchy, playful, rugged, friendly, display impact, retro flavor, friendly emphasis, brand character, flared, bracketed, swashy, chunky, soft-cornered.
A heavy, right-leaning serif with compact proportions and strongly flared, bracketed terminals that create a carved, wedge-like finish. Strokes are thick and low-contrast, with broad curves and softened joins that keep counters open despite the weight. The italic slant is built into the structure rather than added as a shear, producing lively entry/exit strokes, especially in the lowercase. Overall rhythm is energetic and slightly irregular in feel, with bouncy curves and pronounced shapes that favor display sizes.
Best suited to headlines and short bursts of text where the thick strokes and flared terminals can read clearly and provide character. It works well for posters, packaging, and brand marks seeking a bold, vintage-leaning voice, and can also add personality to editorial titles and pull quotes when given sufficient size and spacing.
The face reads bold and personable, with a retro, poster-like confidence. Its flared endings and animated italic stance add a touch of theatricality—more lively than formal—suggesting a warm, approachable tone with a hint of old-school Americana.
Likely designed as a high-impact display serif that blends sturdy, low-contrast construction with flared, bracketed endings and an expressive italic stance. The goal appears to be strong shelf presence and a distinctive, approachable voice rather than restrained, bookish refinement.
Uppercase forms feel sturdy and banner-ready, while the lowercase introduces more motion through curled terminals and more expressive curves. Numerals are equally weighty and attention-grabbing, matching the letterforms’ broad silhouettes and maintaining a consistent, punchy texture in running text.