Sans Normal Loruj 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Corelia' by Hurufatfont, 'Applied Sans' by Monotype, 'Core Sans E' by S-Core, and 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, assertive, energetic, modern, punchy, impact, speed, attention, branding, display, oblique, geometric, rounded, compact, blocky.
A heavy, forward-leaning sans with compact proportions and smooth, rounded curve construction. Strokes are thick and even, with softly radiused corners and minimal modulation, giving letters a solid, uniform color on the page. The italic slant is pronounced and consistent, and many forms feel slightly condensed, with tight apertures and sturdy terminals. Counters are fairly closed in several glyphs, reinforcing a dense, high-impact texture, while digits share the same broad, rounded geometry and weight.
Best suited to short, high-impact settings such as headlines, posters, event promotions, and sports or fitness branding where dense weight and slanted energy help grab attention quickly. It can also work for packaging callouts or title treatments, especially at larger sizes where the compact counters remain clear.
The overall tone is fast, bold, and contemporary, suggesting motion and confidence. Its strong oblique stance and compact mass read as athletic and promotional, projecting urgency and momentum rather than refinement.
The design appears intended to deliver a strong, motion-forward voice in a simple, geometric sans framework, prioritizing impact and a cohesive, italicized rhythm for display typography.
Round letters like O/C and the bowls of B/P are notably full and smooth, while diagonals (A/V/W/X) appear sturdy and sharply directed, enhancing the sense of speed. The single-storey lowercase a and g and the overall simplified constructions keep the style clean and headline-oriented.