Sans Superellipse Ello 10 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, headlines, branding, packaging, posters, elegant, refined, modern, fashion, editorial elegance, premium branding, modern italic voice, calligraphic, sleek, airy, crisp, dynamic.
This typeface is a high-contrast italic with a smooth, largely monolinear skeleton that’s shaped by rounded, superellipse-like curves. Strokes transition from hairline-thin entry/exit moments to fuller stems, producing a crisp, polished rhythm. Curves are clean and continuous, terminals are mostly tapered and soft rather than blunt, and counters stay open, keeping the texture light on the page. Proportions feel balanced with a moderate x-height and a noticeably slanted, forward-leaning stance; widths vary naturally across letters, giving the line a fluid, slightly calligraphic cadence.
It’s well suited to magazine-style typography, brand identities, and premium packaging where an elegant italic voice is needed. It can also work for short, prominent text such as headlines, pull quotes, and display settings, especially at sizes that preserve the thin strokes.
The overall tone is sophisticated and editorial, with a fashion-forward sheen. The pronounced slant and contrast give it a sense of motion and poise, reading as confident, premium, and slightly formal rather than casual or playful.
The design appears intended to deliver a contemporary, polished italic with high contrast and rounded, superellipse-informed forms, balancing modern cleanliness with a subtle calligraphic flow for expressive display and editorial use.
Figures follow the same italic, high-contrast logic and look designed to sit comfortably in running text. The sample text shows a smooth color at larger sizes, while the finest hairlines suggest it will look best where printing or rendering can preserve delicate details.