Sans Normal Oslev 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Diodrum Cyrillic' and 'Engrez' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, headline impact, clarity, brand presence, simplicity, chunky, compact counters, smooth curves, sturdy joins, high impact.
This is a dense, heavy sans with smooth, rounded curves and compact counters that create a strong black texture on the page. Strokes are broadly even with minimal modulation, and joins are clean and sturdy, giving letters a solid, engineered feel. The proportions lean slightly compact in the bowls and apertures, with clear, simple forms that prioritize impact and clarity at larger sizes.
Best suited for headlines, posters, packaging, and bold brand marks where a strong, readable voice is needed. It works well for UI labels, calls to action, and signage when set at medium to large sizes, where the rounded forms remain clear. For long-form body text, the tight counters and heavy color may feel dense, so it’s more effective as a display and emphasis font.
The font projects a confident, direct tone with a friendly, contemporary warmth. Its heavy presence feels assertive and promotional, but the rounded construction keeps it approachable rather than harsh. Overall it reads as energetic, modern, and straightforward.
The design appears intended to deliver maximum visual weight and immediacy while staying legible and friendly. Its rounded, simplified shapes suggest an emphasis on broad readability and bold brand presence rather than delicate detail. The consistent, sturdy construction supports attention-grabbing text where tone should feel contemporary and approachable.
The uppercase is broad and stable with rounded bowls, while the lowercase maintains a simple, compact rhythm with single-storey forms where applicable, reinforcing an informal, contemporary feel. Numerals are sturdy and highly legible, matching the overall heavy, rounded construction.