Sans Normal Orkem 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, assertive, industrial, sporty, impactful, straightforward, space saving, high impact, sturdy clarity, display emphasis, compact, blocky, sturdy, crisp, high-density.
A compact, heavy sans with tightly packed proportions and robust, uniform strokes. Curves are broad and simplified, with squared terminals and minimal modulation, giving rounds like C, O, and S a dense, almost compressed feel. Counters are relatively small and apertures are restrained, boosting ink density and headline punch. The lowercase keeps a simple, utilitarian construction with single-storey forms and short, sturdy extenders; figures share the same chunky, no-nonsense presence.
Best suited to headlines, posters, and high-impact display settings where space is limited but strong presence is required. It also fits signage and branding applications that benefit from compact width and sturdy letterforms, including athletic, industrial, and retail packaging contexts.
The overall tone is bold and insistent, with an industrial practicality that reads as confident and direct. Its compressed massing and blocky rhythm evoke sports, signage, and poster typography where immediacy matters more than delicacy.
The design appears intended to deliver maximum impact in a compact footprint, prioritizing bold silhouettes, even stroke strength, and simple construction for fast recognition. It aims for a practical, modern display voice that holds up in dense, attention-grabbing layouts.
Spacing appears tight and visually efficient, creating a strong vertical texture in running text. The design favors clear silhouettes and consistent weight over open counters, making it especially effective at large sizes where its compact geometry can project authority.