Sans Normal Utras 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: branding, headlines, ui text, packaging, editorial, modern, friendly, dynamic, clean, informal, approachability, motion, clarity, contemporary tone, humanist, rounded, open apertures, oblique, soft terminals.
A slanted sans with rounded, gently modulated strokes and a smooth, continuous rhythm. Forms are built from broad curves and open counters, with softened joins and terminals that avoid sharp, mechanical cuts. Proportions feel balanced and slightly relaxed, and the letterforms maintain consistent, legible silhouettes across uppercase, lowercase, and figures. Numerals follow the same rounded construction, reading clearly without calling attention to ornamental detailing.
This font works well for branding and marketing where an approachable, modern voice is needed, especially in logos, headlines, and short bursts of copy. Its clarity and open forms also make it a good candidate for UI labels, product packaging, and editorial callouts where a lively sans italic can add emphasis without becoming decorative.
The overall tone is contemporary and approachable, combining a clean sans foundation with an energetic forward slant. It feels friendly rather than technical, with enough softness to keep long lines from appearing rigid. The texture on the page is lively and conversational, making it suitable for brands seeking a modern, human presence.
The design appears intended to deliver a contemporary sans with a built-in sense of momentum, combining rounded, humanist construction with straightforward legibility. It aims to feel modern and friendly, offering emphasis through slant and smooth curves rather than contrast or ornament.
The italic angle is pronounced enough to read as intentionally oblique, not merely a subtle slant, which gives headings and short text a sense of motion. Curved characters (like C, G, O, S) stay smooth and open, while straight-sided letters maintain a steady, uncluttered profile, supporting a consistent typographic color.