Sans Normal Oknug 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'DuGrotesk' by Dutype Foundry, 'Hando' by Eko Bimantara, 'Helvetica Now' by Monotype, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, confident, utilitarian, friendly, tech, impact, clarity, modern branding, neutral utility, geometric, monolinear, clean, open, sturdy.
A heavy, monolinear sans with broad proportions and open, circular counters. Curves are smooth and near-geometric, while joins and terminals stay clean and mostly straight-cut, giving the shapes a crisp, engineered feel. The lowercase shows a two-storey “a” and single-storey “g,” with compact apertures that remain readable at display sizes. Numerals are large and sturdy, with simple construction and consistent stroke weight across the set.
Best suited to headlines, posters, packaging, and branding where a strong, modern sans can carry attention. It can also work for UI labels and signage when large sizes are used, where its open counters and simple forms keep letters clear.
The overall tone is contemporary and assertive, with a straightforward, no-nonsense rhythm. Its broad stance and even color feel stable and confident, leaning more functional than expressive while still reading as approachable due to the rounded forms.
Likely designed to deliver a contemporary, geometric sans voice with high impact and consistent texture, prioritizing clarity and presence over delicate detail. The broad proportions and even stroke behavior suggest an emphasis on modern display and brand applications.
The font produces a dark, even texture in paragraphs, and the generous widths create strong presence in short lines and headlines. Round letters (O, C, G) look especially uniform and geometric, while diagonals (V, W, X, Y) are thick and prominent, reinforcing a solid, display-forward voice.