Sans Normal Omkeb 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Neufile Grotesk' by Halbfett, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, modern, confident, friendly, clean, neutral, clarity, impact, versatility, modernity, geometric, blocky, sturdy, crisp, open.
A sturdy sans with broad proportions, generous counters, and a clearly geometric construction. Strokes are thick and even, with crisp terminals and minimal modulation, giving the forms a solid, block-like presence. Round letters (C, O, Q, e) read as near-circular with smooth curves, while straight-sided forms (E, F, H, N) keep a firm, architectural rhythm. The lowercase maintains a simple, highly legible structure with a single-storey a and g, open apertures, and short, clean joins; numerals are similarly straightforward and robust, with a clear, open 4 and rounded 6/8/9.
Best suited to headlines, short paragraphs, and display settings where a strong typographic voice is needed. It should perform well for signage and UI labels at larger sizes thanks to its open counters and clean, uncomplicated forms, and it can anchor branding and packaging where a confident, modern sans is desired.
The overall tone is contemporary and dependable, with an approachable, no-nonsense clarity. Its heavy color and roomy shapes feel assertive and energetic without becoming ornate, lending a friendly “workhorse” personality suited to prominent messaging.
The design appears intended to provide a robust, highly legible sans with geometric clarity and a strong visual footprint. Its simplified forms and wide spacing suggest a focus on clarity and impact across contemporary display and brand-oriented applications.
Letterforms show a consistent, even texture across mixed case, and the wide set widths help prevent crowding in dense text. The x-height reads balanced relative to the capitals, supporting clear word shapes, while punctuation and symbols in the sample (apostrophe, ampersand, question mark) match the same solid, simplified construction.