Sans Normal Afmaj 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'FF Infra' and 'FF Real Head' by FontFont; 'Kommon Grotesk' by TypeK; and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: branding, headlines, posters, interfaces, signage, modern, sporty, technical, clean, dynamic, clarity, modernization, emphasis, momentum, neutrality, oblique, geometric, rounded, monoline, open apertures.
A slanted sans with a geometric, monoline construction and smoothly rounded bowls. Curves are built from near-circular forms, while joins and terminals stay clean and largely unadorned, producing a crisp silhouette. Proportions feel balanced with steady spacing and a straightforward rhythm; capitals are broad and stable, and lowercase forms keep open counters and simple, efficient shapes. Numerals follow the same understated, rounded logic, reading clearly at display sizes.
This font is a strong choice for brand marks, headlines, and short promotional lines where a clean, modern oblique can add emphasis. It can also work well in UI labels, navigation, and wayfinding-style signage where clarity and a brisk, contemporary feel are desired.
The overall tone is contemporary and energetic, with an oblique stance that adds motion without feeling decorative. It reads as practical and streamlined—confident, slightly sporty, and well-suited to straightforward messaging.
The design appears intended to deliver a neutral, geometric sans voice with built-in forward motion, emphasizing clarity and modernity while staying restrained and highly legible for display and general-purpose typographic use.
The italic angle is consistent across the set, and the design maintains a cohesive geometry between uppercase, lowercase, and figures. Round characters (C, O, Q, 0) anchor the texture, while diagonals (A, V, W, X, Y) reinforce the forward-leaning momentum.