Sans Superellipse Ruluh 5 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, fashion branding, packaging, editorial, elegant, art deco, refined, dramatic, luxury display, editorial impact, modern deco, condensed, high-waist, vertical stress, tapered terminals, crisp joins.
A condensed display sans with pronounced thick–thin modulation and a strongly vertical rhythm. Strokes move from solid, inky stems to hairline horizontals and joins, creating sharp contrast and a carved, poster-like texture. Curves are built from rounded-rectangle geometry with flattened shoulders and squared-off counters, while terminals tend to taper to fine points or thin slabs rather than forming traditional serifs. The overall construction feels tall and slightly “high-waisted,” with narrow bowls and compact apertures that keep the silhouette tight and controlled.
Best suited to headlines, magazine mastheads, posters, and branding where its contrast and condensed width can create a tall, luxurious presence. It also works well for short passages such as pull quotes, section headers, and packaging labels, where the dramatic stroke modulation can be appreciated without crowding.
The font projects an editorial, fashion-forward tone with a hint of Art Deco theatricality. Its stark contrast and narrow proportions feel sophisticated and deliberate, balancing luxury with a cool, modern austerity. In text, it reads as assertive and stylish rather than casual.
The design appears intended to merge a modern, sans-based skeleton with high-contrast display modulation and rounded-rectangle forms, producing a sleek, upscale voice. It prioritizes distinctive silhouette and typographic sparkle in large settings while maintaining a disciplined, vertical structure.
Large sizes reveal striking internal hairlines—especially in letters like E, F, T, and the diagonals of V/W/X—so spacing and line breaks will noticeably affect the overall sparkle. Numerals follow the same condensed, contrast-driven logic, with the 4 rendered as an angular, open form that adds a distinctive headline character.