Slab Contrasted Fupy 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shandon Slab' by Hoftype and 'Netra' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, western, athletic, poster, retro, assertive, high impact, rugged display, vintage americana, brand voice, headline clarity, blocky, chunky, bracketed, ink-trap, high-impact.
A heavy, block-oriented slab serif with broad proportions and compact counters. Serifs are square and weighty with subtle bracketing and occasional notch-like cuts where strokes meet, giving edges a carved, ink-trap feel. Curves are robust and slightly squared-off, and joins are tight, producing a dense, poster-ready silhouette. The lowercase is sturdy and straightforward with a single-storey “a” and “g”, short extenders, and consistent, chunky terminals that keep texture even in larger settings.
Best suited to headlines, posters, and large-format display where its slabs and dense texture can carry visual weight. It also fits sports/varsity-style marks, bold labels, and signage that benefits from a rugged, high-contrast-in-shape silhouette.
The overall tone is bold and declarative, evoking classic American display styles associated with western signage and athletic branding. Its blunt slabs and cut-in details add a rugged, workmanlike character that reads as confident and slightly vintage rather than refined.
The design appears intended to deliver maximum presence and quick recognition, combining classic slab-serif structure with notched junctions to keep forms crisp and energetic at heavy weights. It prioritizes bold branding and display legibility with a distinctly vintage, Americana-leaning flavor.
Spacing and shapes create a dark, even color on the line, with distinctive bite-outs at some intersections that help keep interior spaces from closing up in heavy sizes. Numerals match the letterforms’ blocky construction, emphasizing readability and impact over delicacy.