Sans Normal Lados 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Urania' by Hoftype, 'Helvetica Now' by Monotype, 'Crique Grotesk' by Stawix, 'Eloquia' by Typekiln, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, modern, impact, momentum, promotion, branding, legibility, oblique, blocky, geometric, heavy, compact.
A heavy oblique sans with broad, sturdy letterforms and smooth, rounded curves. Strokes stay largely uniform, with squared terminals and crisp internal counters that keep the shapes readable at display sizes. The slant is consistent across the set, and the proportions lean wide and stable, giving capitals a billboard-like presence while the lowercase stays robust and compact. Overall spacing feels open enough for headlines, with a strong horizontal rhythm created by the italic angle and wide bowls.
Best suited to headlines, posters, and bold branding where immediate impact is the priority. The strong oblique angle and dense weight make it effective for sports and performance-themed identities, promotional graphics, packaging callouts, and short signage copy where clarity and momentum matter.
The tone is assertive and high-impact, with a forward-leaning stance that suggests motion and urgency. It reads as contemporary and performance-oriented, projecting confidence and a slightly aggressive, promotional energy.
Likely designed to deliver a fast, forceful display voice: a geometric, high-mass sans that stays clean and legible while leaning into motion through a consistent oblique structure. The emphasis appears to be on attention-grabbing titles and branding rather than long-form text.
Round characters like O, C, and G are built from clean, near-geometric curves, while diagonals in A, V, W, X, and Y are thick and emphatic. Numerals share the same heavy, oblique construction, matching the letters closely for cohesive titling and numbering.