Sans Faceted Abmuz 15 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Havard' by Adam Fathony (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, authoritative, athletic, retro, mechanical, impact, ruggedness, geometric styling, signage feel, sport tone, angular, faceted, octagonal, stencil-like, blocky.
A heavy, angular display sans built from straight strokes and clipped corners, replacing curves with crisp planar facets. The forms feel constructed and geometric, with octagonal outer silhouettes and occasional small counters that read like punched apertures. Stroke endings are squared and abrupt, joins are sharp, and the overall color is dense and even, producing strong signage-style presence. Proportions vary by glyph, with compact, tightly enclosed shapes in letters like O and B contrasted by wider constructions such as W and M.
Best suited for headlines and short statements where its angular construction can read as a deliberate style choice. It works well for logos, team or athletic branding, event posters, and packaging that benefits from a rugged, engineered tone. For longer passages, it will be more comfortable in larger sizes and with generous tracking.
The typeface conveys a tough, utilitarian energy with a sporty, no-nonsense attitude. Its faceted geometry suggests machined parts and hard surfaces, giving it a retro-industrial character that feels assertive and controlled.
The design appears intended to deliver a strong display voice using faceted, corner-cut geometry that echoes industrial signage and athletic block lettering. It prioritizes impact and a constructed, machined feel over softness or calligraphic nuance.
In text, the faceting creates a distinctive rhythm of diagonal cuts along vertical stems and shoulders, emphasizing a chiseled texture at larger sizes. Counters can become tight in small openings, so clarity improves when given adequate size and spacing.