Sans Other Ifru 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Resiliency3' by Alphabet Agency, 'Horesport' by Mightyfire, 'Stallman Round' by Par Défaut, and 'Godiva' by Suby Studio (names referenced only for comparison).
Keywords: headlines, posters, logos, game ui, packaging, industrial, brutalist, retro, arcade, techno, impact, tech styling, signage, modular build, brand mark, angular, geometric, blocky, chiseled, square-cut.
A compact, heavy block sans built from straight strokes and hard corners, with squared curves and frequent cut-in notches that create a stepped silhouette. Counters are tight and often rectangular, and many terminals end in diagonal or chamfer-like cuts that add a carved, mechanical rhythm. The overall texture is dense and punchy, with short extenders and a consistent, modular construction that keeps letterforms rigid and architectural.
Best suited for short, high-impact settings such as headlines, posters, wordmarks, and brand marks where its dense, angular texture can dominate the page. It also fits interface labels, game/arcade-themed graphics, and packaging or event titling that benefits from a mechanical, retro-tech voice. For long text, the tight counters and heavy mass are likely to work best at larger sizes and with generous spacing.
The tone feels assertive and machine-made, evoking utilitarian signage, retro digital displays, and game-era techno aesthetics. Its sharp angles and notched details lend a cold, engineered personality that reads bold and uncompromising rather than friendly or casual.
The design appears intended to deliver maximum impact through a rigid, modular construction and aggressive corner-cut detailing. It aims to blend a geometric sans foundation with a stylized, techno-industrial edge, prioritizing a distinctive silhouette and strong display presence.
Lowercase forms largely echo uppercase structure, reinforcing a uniform, engineered feel across cases. Distinctive diagonals and inset corners help differentiate similar shapes (for example, C/G/O/Q) while maintaining the same square-based logic, and the numerals match the same angular, cut-corner vocabulary.