Sans Normal Amgob 3 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: headlines, branding, posters, signage, ui labels, friendly, modern, clean, approachable, confident, clarity, impact, versatility, approachability, modern utility, geometric, rounded, soft terminals, large counters, compact lowercase.
A heavy, geometric sans with broadly circular bowls, minimal stroke modulation, and crisp joins. Curves read smooth and steady, with open apertures and generous counters that keep forms clear at display sizes. The lowercase is compact with a relatively short x-height and simple, single-storey construction where expected, while caps feel wide and stable with straightforward, architectural proportions. Overall spacing and rhythm are even, producing a solid, high-ink presence without looking condensed.
Best suited to headlines, branding, and short-to-medium display copy where its weight and round geometry can carry visual impact. It also works well for UI labels, product packaging, and signage systems that benefit from bold clarity and uncomplicated letterforms.
The tone is contemporary and approachable: confident and straightforward, with rounded geometry that softens the weight. It feels practical and friendly rather than formal, projecting a modern, utilitarian voice suited to clear messaging.
The design appears intended as a versatile, modern workhorse for prominent text—balancing geometric simplicity with friendly roundness to stay readable and inviting while delivering strong emphasis.
Uppercase forms emphasize clean geometry and strong verticals, while the lowercase maintains a simple, workmanlike texture that stays legible in larger text blocks. Numerals follow the same rounded, sturdy construction, reinforcing a consistent, signage-like clarity across letters and figures.